A culture of research, experimentation, function and use are the matrixes that have always defined Stone Island: the sportswear brand established in 1982, designed to become a symbol of extreme research on fibres and textiles, applied to an innovative design. Season after season, it is through the study of form and the “manipulation” of the matter that Stone Island has found its own language with the aim of establishing new boundaries in the world of garment making. The study of uniforms and of work wear, its evolution according to new requirements of use, has become Stone Island’s observation post for defining a project in which the clothing item’s function is never just aesthetic. An ongoing investigation, thorough and without frontiers, on the processing and ennobling of fibres and textiles, leading to discover materials and production techniques never used before in the clothing industry. Jackets constructed in nylon monofilament, deriving from the water filtering technology. Highly reflective or thermo-sensitive fabrics, changing colour with the variation of temperature. Featherweight polyester cloth vacuum- coated with a 100% stainless steel film used in aviation technology to protect the on-board computers. Non-woven materials, Kevlar® and polyester felt, rhomboidal nets in polyester used in the construction industry and coated in polyurethane. These are some examples of materials conceived by Stone Island philosophy. Stone Island’s strength is also based on the unique ability to intervene on the finished item, through the continuous tests on dyeing and treatments carried out in the Sportswear Company’s laboratory of colour. A department able to combine advanced technology, experience and human capacity and that has developed more than 60,000 different recipes of dyes throughout the years. All the accumulated knowledge and experience, an inalienable heritage, on which great part of Stone Island’s know-how is based, is kept in the historical archive that collects the trial tests, and the recipes for textile dyeing and handling that have been developed by all those people who have worked on this project with passion.
Stone Island Flagship Store London
The Official UK Stone Island retail store is owned and run by the FOUR Marketing group. Conceived in line with the brand’s philosophy, both as an object of design and a container of clothes. The concept called item/unit 2, has been created with total layout versatility. The floating floor and the hanging structures in marine steel (item) are the supporting element of the store. The luminous vertical elements in fibreglass and in oiled oak (unit) work as further supports to the hanging systems. The shelves in Alucobond and black felt are inserted into the walls through aluminium elements taken from the sailing world.
Stone Island Flagship Store London
- 79 Brewer Street London, W1F9ZN
- 020 7287 7734
Stone Island Concession Selfridges London
- 400 Oxford Street, London, W1A1AB
- 0800 123 400
The Official UK Stone Island e-commerce store, built and run by the Four Marketing group. A new digital experience: a complete restyling and updated functional features for a fully integrated website conceived in line with the brand’s philosophy … implementation of the creative concept, a flexible technological platform, highly innovative interface design, logistics, customer care and web marketing.
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The protagonists of the new Stone Island Junior Fall/Winter '018 '019 collection play in the mountains and frosty landscapes. The essence of these places is translated into colours that evoke the nuances of landscape, interrupted by bright colours, in the tone-on-tone graphics and functionality of the garments.
Stone Island Shadow Project is a fresh and intelligent view upon the timeless interplay of form and function. Designed by Errolson Hugh and developed by Stone Island, the Shadow Project underlines the intimate relationship and interaction between this work and the full body of the Stone Island collection.