Founded in Dallas, TX in 1982, Autry, "the shoe with the American flag", gained name recognition in the North American market thanks to a number of design and technical innovations. The brand's strategy was that of creating a line of sport-specific shoes: tennis, running, aerobic, basketball. With the support of huge marketing investments and advertising campaigns in the most important lifestyle and sports magazines, Autry became, in just a few years, one of the best known and best selling athletic shoe brands in North America.