STAND was founded by Nellie Kamras in 2014 from the idea to meet the demand for expertly designed, high fashion leather pieces at an accessible price. Since then the brand has expanded to deliver seasonal collections mainly in leather, but also pieces in suede, fur, wool, cashmere and faux fur. STAND pay tribute to the simplicity of pure leather, making every piece highly wearable and the perfect companion to a capsule wardrobe. Inspiration is found in the effortless chic of the French combined with iconic Scandinavian simplicity and purity. With a family background in the leather fashion business for over 35 years, running STAND has come naturally for Nellie, as she takes advantage of an almost innate talent and knowledge about the industry. STAND is a brand of her own, and today the obvious choice for style-savvy women looking for delicate wardrobe staples.